Radio Stations
How to Pitch BBC Radio
The UK's national broadcaster with dedicated music programming across BBC Radio 1, Radio 2, 6 Music and more.
Type
Radio Stations
Typical Response
1-4 weeks
Domain
bbc.co.uk
About Pitching Radio Stations
Radio stations are essential for breaking new music, offering airplay that reaches millions of listeners. Building relationships with radio producers and DJs can lead to regular rotation and exclusive premieres.
Best Practices for Pitching BBC Radio
1
Submit clean radio edits alongside full versions
2
Include BPM, key and genre information
3
Provide high-quality audio files (WAV or 320kbps MP3)
4
Research the station's format before pitching
5
Follow up once after 2 weeks if no response
What to Include in Your Pitch
Do Include
- -Private streaming link (SoundCloud, Dropbox)
- -High-resolution press photos
- -Brief artist bio (2-3 sentences)
- -Release date and any embargo info
- -Social links and streaming stats
Avoid
- -Large file attachments (link instead)
- -Generic copy-paste pitches
- -Overly long emails (keep under 200 words)
- -Following up too quickly (wait 1-2 weeks)
- -Mass CC'ing multiple outlets
Track Your BBC Radio Pitches
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